Monday, February 8, 2010

Mathilda's Plays Eye Spy

Remember the days when we were told to Slip, Slop, Slap? Slip on a shirt, slop on sunscreen, and slap on a hat? Well, that's no longer all we're required to do. To fully protect ourselves from skin cancer and ocular damage, it's now de rigueur to Seek and Slide too ... That is, seek shade, and slide on sunglasses. And it's the sliding that we're busying ourselves with at Mathilda's blogspot today! I spy with my little eye ... a fabulous business called Eyetribe. What are they all about? Bringing you a blindingly brilliant array of stylish and sun smart sunglasses for your kids, with two different collections to choose from: the Frankie Ray and Squids ranges.

Before I tell you a bit more about these glasses, I'll share with you a fantabulous story told to the Herald Sun by Bec Bennett, the Melbourne-based head honcho at Eyetribe. Just after Bec started Eyetribe (having worked in marketing for organisations including Little Athletics and Oakley), she received a very unexpected phone call (the kind of call you thank your lucky stars you picked up, rather than letting go to voicemail!). It was a super duper exclusive, $26,000-a-night establishment called The Atlantis Hotel in Dubai, calling right out of the blue. Their request? To sell her sunnies, with their branding on the inside of the arm. What a coup for little old Eyetribe, just starting out!! This is the hotel that paid Kylie Minogue a reported two million big ones to perform at its opening night. Oh, and it boasts a tank in which guests can swim with dolphins. I suppose the lesson here for small business operators is how important a good website is, given the Atlantis found Eyetribe on the world wide web. Not to mention just having great products in the first place. What a splendid story of sheer good fortune, borne out of hard work!

Anyway, back to the glasses. Below is the racy red hot 'Heat' model from Squids - the range for kids aged 3 to 10 years.

All spectacles from Squids are lightweight and flexible, so they stay firmly wrapped around small faces to keep little peepers well protected. And how's THIS for super cool - they feature foam inserts, so you won't see your child's Squids sink to the ocean floor like a stone. No fishing around madly to save THESE sunnies! They come in a spectrum of colours to suit boys and girls, are comfortable, are crafted from the best materials and crucially, they offer 100% UV protection. What's not to love?!

For the older kids and teens aged 3 to 13, wearing a pair of Frankie Rays is now a pretty cool thing for the fashion conscious to do, especially since the brand took off in the UK. Frankie Rays come styles including vintage, aviator, oversized and classic, and while they're big on looks they don't skimp on protection. Whatsmore, all Eyetribe glasses lenses are made from impact resistant polycarbonate, and we don't need to tell you they all comply with Australian standards.

This is the 'Techno' model. H-O-T!


Not that I want to scare you, but I'll just divulge this little factoid which could well cause you to jump to action in fitting your offspring out with a pair of Squids or Frankie Rays. New research has found that Australian children, some as young as eight, are showing serious eye damage from the sun. That's an alarming thought ...

We'll just hit you with one more awesome pair of Frankie Rays before we go! They're 'Sassy' by name and by nature.

OK, two more pairs! Here's the 'Coast' style - hmmmm, could well be my favourite.


You'll find Eyetribe at Mathilda's Market in Sydney on Saturday 6 March at our FIRST Market ever at the Paddington Town Hall , and at Hawthorn Town Hall in Melbourne on Sunday 14 March.

Peta x
Mathilda's Market blogger

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